The Giorgio Armani brand has an incomparable and timeless sense of style. Armani’s vision of the world of creative design is not just about turning heads, but about leaving a lasting impression. Pure lines, intrinsic elegance and care for details are the elemental concepts underlying all of Giorgio Armani’s iconic designs as well as of its eyewear styles.

Seizing the moment that precedes an important event: the moment of suspense before setting off on an adventure, whether it is the premiere of a ballet, tasting a completely new recipe, waiting behind a film camera, or the moment before the start of a competition. This is the leitmotif of Different Eyes, Different Lives, the new chapter in Frames of Life, the Giorgio Armani Eyewear campaign.

The fragments of life recounted in previous years have been joined by new emotions and new nuances. The new protagonists’ real-life moments are revealed in short video-stories, in which voices and experiences are always filtered through the eyewear in the Giorgio Armani Frames of Life optical and sun collections.

On you will encounter Turkish designer-surfer Caner’s passion for waves and the project, the beautiful movements of Italian ballet dancer, Damiano, the dreams of freedom of America’s Miss Rodeo Oregon 2013, Nicole, the love of cooking and country life of French-Asian food blogger, Mimi, and the desire to explore the unknown and the call of nature of Austrian filmmaker, Richard.

So unique and authentic, the inseparable companions of their eyes on the world, the eyewear in the Frames of Life collection represent the essence of Giorgio Armani style: impeccable artisan models with meticulous attention to detail, where design with a retro flavor and the most advanced technology meet to encompass a perfect moment.



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