Founded in Los Angeles in 1990, Lucky Brand is a premium lifestyle brand, infusing heritage with innovation that’s timeless for today. A true-blue American icon of the West Coast with a 25-year legacy of quality integrity and versatility, Lucky Brand designs are rooted in the Southern California way of life.
Created for the free-thinker, the artist, the dreamer, the new collection embodies its brand roots with an array of playful details such as lamination and personalized touches. Focused on two areas of emphasis, the Lucky Brand eyewear line is broken down into an adults and kids collection.
The adult collection features a diverse range of fashion and heritage frames for men and women that celebrate individualistic style and taste. Just like your favorite pair of Lucky Brand jeans, the eyewear designs draw signature brand aesthetics such as exceptional fit, original finishes and unparalleled craftsmanship. Inspired by the adult collection, the kids collection mirrors the same vintage-inspired Americana pedigree with youthful touches and playful details incorporated throughout.