A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany.
MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Paris, New York, Los Angeles, Washington, Copenhagen, Monterrey, Cartagena, Zurich, Zermatt, Vienna and Tokyo as well as at selected opticians and fashion outlets in over 80 countries.
MYKITA SHOP CONCEPT
??The unique shop architecture – developed by MYKITA itself – is based on the progressive composition of different room elements and contrasting materials. It is a marriage of ready-made objects removed from their original context, combined with purpose-designed furniture and a stage-like lighting concept. The result is an art installation with a bold and minimal construction that retains the original character of the locations.
REPRESENTS THE CREATIVE CORE OF THE MODERN MANUFACTORY. THE EPONYMOUSLY NAMED EYEWEAR LINE IS A SHOWCASE FOR HIGH-FASHION CONCEPTS – UNCOMPROMISING DESIGNS THAT REFLECT THE AESTHETIC ZEITGEIST. CONCEIVED AS A DESIGN SERIES, EACH NEW INSTALMENT STARTS WITH A CLEAN SLATE. WITH NO EXISTING RESTRAINTS OR COMMITMENTS MYKITA STUDIO ILLUSTRATES A MOMENT IN TIME. A CENTRAL IDEA PURSUED TO ITS CONSEQUENT, PHYSICAL MANIFESTATION.